Activities in programmatic with prospecting and retargeting strategy
Planned activities in reservation on selected publishers
Goals: Traffic and Performance
Pricing Model: CPM
DIRECT EMAIL MARKETING
Emailing promotional information to highly profiled user databases
Pricing models (based on target/geo of reference): CPM, CPC, CPL
Benefits:
Guarantee of a high conversion rate, because the intercepted users are in target with the type of promotion offered.
NATIVE NEWSLETTER
Native advertising within a thematic newsletter to a selected audience
Benefits:
CONSENT - Mandatory opt-in consent from the user to receive a newsletter, and one-click cancellation.
PERSONALIZATION - Personalized communication with the user, having communicated his data and preferences to the publisher
QUALITY - Qualitative reading environment, totally suitable for Mobile with a very low level of advertising pressure
SPONSORED ARTICLES
Creation of sponsored articles on vertical sites promoting gift certificates or products, contests, cashbacks
Pricing Models: CPC, CPA, CPL
Benefits:
Highly targeted traffic and high conversion rate (up to 20%)
Compared to editorial content on the site, sponsored articles can have a higher visibility as the publisher has a strong interest to bring traffic to these pages.
COMPARISON SHOPPING SERVICE
Creation of Google Shopping Ads
Benefits:
Increased sales by occupying spaces of the competitor without increasing the advertising expenditure (through a Google CSS partner 100% of the cost goes to auction without paying any fee to Google).
Increase visibility and qualified traffic to the advertiser’s shop
Possibility to obtain, for the same costs, a higher conversion rate, thanks to our expertise
